Enterprise leader

What can I do as an enterprise leader to stop the global warming? As a leader of your enterprise you have an important role in stopping the climate crisis. The necessary transition may affect the product design and portfolios, strategies, business opportunities and responsibilities of companies. This may be a difficult process, but companies that are early adopters to this new situation may find new opportunities and be winners.

You are probably already addressing some of these issues. But we need to speed up the transition. Since the usage of fossil fuels are deeply integrated into all sectors of our society, many different areas need to be addressed simultaneously. This action list suggests where attention is needed to make this happen in a coordinated way with citizens, policy makers and city mayors. Don’t hesitate – take a lead in this and you’ll be on the winning side!

  • Make sure the heating/cooling/electricity used at your premises is fossil free (why? how?)
  • Avoid fossil driven transportation (why? how?)
  • Use primarily local suppliers (why? how?)

  • Ensure your employees have organic and vegetarian lunch alternatives (why? how?)
  • Minimize the “fossil content” in the products and services your company offer (why? how?)
  • Find values for your company beyond the traditional growth value, supporting and being supported by a sustainable and stable society (why? how?)

  • Apply ideas from circular economy on your product life cycles (why? how?)
  • Produce quality that lasts longer, support an infrastructure for repairs and maintenance (why? how?)
  • Look for a certification of the fossil free level your company have reached (why? how?)

  • Invest in green tech, divest from fossil fuel technology (why? how?)
  • Engage the company in environmental issues (why? how?)
  • Support political leaders that support you with the above (why? how?)

The above twelve actions will stop further global warming. The below three actions is the best way to recover from the changed climate. One of the main reasons our blue and green planet Earth is habitable for life, with a nice climate compared to our neighboring planets Mars and Venus in the solar system, is actually life itself. The myriad of lifeforms in different ecosystems, on land and in sea, they smoothen out extreme temperatures and they smoothen out the rainfall so that it rains more regularly but less hard each time. So by taking use of the nature, it should be possible to get back the nicer climate and weather we used to have just 70 years ago.

  • Help preserve a healthy sea (why? how?)
  • Take care of existing forests, plant new forests (why? how?)
  • Make agriculture more sustainable (why? how?)


When all of us are moving in the same direction, the climate and the future of our kids will be saved in a surprisingly short time. Start working on the check list, engage your staff, find out more, and share with colleagues. Calculate your carbon footprint to get some numbers on where you are personally. We are all in this together. You find some more background and links for further reading.

“It always seems impossible until it is done.”
                                    -Nelson Mandela

“The BIGGEST mistake is thinking someone else will save our climate.”
                                    -Unknown


It's about the future of our children and their childrenIt’s about my future heart

“Earth is not a gift from our forefathers,
but a legacy to our children.”
                                    -Ancient Indian proverb

Why?

  • The oceans are more important to a healthy planet than most of us realize. So far, they have stabilized the climate by buffering much of the excessive heat from the global warming, and they have stored more than half of the carbon dioxide (CO2) that we have released into the atmosphere when burning fossil fuels.
  • The algae in the oceans could potentially remove more of the CO2 from the atmosphere than all trees and plants on land combined. That is, algae can potentially save us from the excessive CO2 we have released into the atmosphere. This means algae might be one of the best means to reverse the global warming and get back a stable climate again. Of course, this requires that we take care of and make sure the oceans are healthy. That we stop some ocean related human activities, and instead do everything we can to make the ecosystems in the oceans thrive again.
  • The ocean is the main source of food for a large share of humanity, especially in poor countries along coasts. Preserving thriving ecosystems in oceans ensures these people survives.
  • Large scale fishing practices, such as industrial fishing boats that can stay at sea for weeks, are typically harmful for the ecosystems in the oceans. These boats catch everything and make it difficult for life in sea to recover. Have you noticed that many fish shops have disappeared in recent years? This is a sign that there are less fish left in the oceans and that fishing practices have been completely unsustainable. Another fishing practice that destroy ecosystems in oceans are bottom trawling. The seabed at that the bottom is very important for a healthy life in the sea. This is where new born fish and other living creatures in the sea take shelter to survive.
  • Based on current practices, farming salmon demands wild fish for feed. Very efficient industrial fishing ships empty the oceans all over the world from many small fish, e.g. herrings, sprats, sardines, and anchovies, and some boats even specialized in krill, and produce fish oil and meal to feed big aquaculture fish like salmon. To avoid that ecosystems in the sea collapse, this practice cannot be used.
  • International discussions under United Nations are targeting for ultimately creating marin protected areas for 30% of oceans. This is encouraging and need to be supported, but some scientists claim at least 50% of the ocean area need to be protected for it to be long-term sustainable.
  • One of the main threats to healthy ecosystems in oceans are plastic waste. UN is working on an agreement on plastic pollution. Scientists in California suggests a set of actions to solve the major part of the problems with plastic waste: High reduction in single use packaging; put a cap on virgin production of plastic; increase plastic recycling and invest in waste infrastructure; mandate minimum levels of plastic recycling in products (e.g. >40%); put a tax on packaging consumption; reduce additives in plastic and ban polystyrene packaging.

How?

  • Consume less fish and sea food. Allows ecosystems in the seas to recover and the carbon capture processes in oceans to gain strength again.
  • Buy locally caught fish from small scale fishers. Tends to be sustainable and preserves the ecosystems in oceans.
  • Avoid deep frozen fish, that often originate from industrial style fishing harmful to oceans.
  • Avoid farmed fish, e.g. salmon. Unfortunately such fish is predominately fed by fish oil and meal produced from huge quantities of small fish and krill essential to the balance of ecosystems in the oceans.
  • Never eat shark fin soup. Sharks are important for healthy ecosystems in the oceans.
  • Don’t eat fish caught by bottom trawling, e.g. flounder, sole, turbot, plaice, halibut, and monkfish. Large scale fishing typically uses bottom trawling, which destroy habitats for fish and harm marine ecosystems.
  • Eating more vegetarian food releases the pressure on ocean ecosystems. Vegetarian food is a much more resource efficient food source than both fish and meat.
  • Support creating marine reserves where no fishing is allowed. In the reserves fish and marine life can recover. The fish also tend to spread to other areas were the fishing will be better again.
  • Oppose deep sea mining. Very harmful to ecosystems in the oceans, especially since the sea bottom is needed by new born fish and many other creatures for their lifecycle.
  • Minimize your use of plastics. Make sure the plastic you still use does not end up in the sea by recycling the plastic.
  • Clothes made of polyester and nylon release micro plastics every time washed. Use a washing machine equipped with a filter removing these plastics. Use less clothes made from polyester or nylon.
  • Replant mangrove forests where there used to be. Mangroves are the nursery for fish and many other creatures living in the ocean, helps them to survive their childhood and grow big. Mangroves also protects land from typhoons, hurricanes and stops erosion. In short, mangroves supports healthy ecosystems both on land and in sea.

Why?

  • Trees and forests are a key mechanism to remove carbon dioxide (CO2) from the atmosphere, they are a “carbon sink”. Every wooden thing is actually made of CO2 taken from the atmosphere. As such, much of the excessive CO2 that have already been released into the atmosphere when we have burned fossil fuels, could be removed by planting more trees and forests. Though we need to stop burning even more fossil fuels ASAP – that is now!
  • Forests and trees are the fundament for life on earth, on land. How we protect and manage forests the next ten years, will define our future as mankind on this Planet.
  • Earth without forests would be an earth without higher lifeforms. Forests are the base for ecosystems where both humans, other animals and plants can exist. Of course, we don’t need to live inside forests, but we need forests nearby and a major part of land areas (about 30-50%) need to be covered by forests to have sustainable and healthy ecosystems.
  • Trees and forests smoothen out extreme weather. Days when it’s hot, their photosynthesis absorbs radiation (i.e. heat) from sun. Trees absorb over 20% of the solar radiation. Days when it’s cold, they preserve and buffer warmth from earlier days. When it’s windy, they provide shelter and reduce the cooling effect. When it is raining heavily, they mitigate flooding by retaining water. When there is drought, forests suck up water from deep down the ground and release water vapor into air. That mitigates the drought and absorbs heat (everyone knows that a lot of heat is needed/used to boil a pot of water dry into vapor). Plants and mushrooms in the forest release pollen and spores into the air, that serve as condensation nucleus for water vapor and thereby start rain to fall. Even bacteria, e.g. the Pseudomonas Syringae found in forests and healthy soil, can disperse through the atmosphere and act as the coolant around which water vapor condenses into raindrops. Trees can even initiate rainfall themselves by emitting certain chemicals that can make water vapor condense into rain. And as one scientist, Professor Dominick Spracklen, even put it – “NO FOREST, NO RAIN”. So without forests, weather tend to be more extreme.
  • A healthy forest is a bio diverse forest. The forest that have many different species of trees, trees of different ages, many different species of plants, insects and animals, will be more resistant and resilient to disasters such as wild fires, droughts, floodings and deceases. It will also be more resilient and adapt better to changes in climate.
  • It might seem like a challenge to take care of and plant new forests, when we need the land for farming to grow our food. But did you know that approximately 80% of the agricultural land is used to feed our livestock. So by eating less meat, there is no problem in planting new forests. Or maybe we should say, restoring land that used to be forests – it all used to be forests a few thousand years ago. Preferably some of the less fertile land is restored to forests, and the more fertile is kept for agriculture. For one inspiring example, see this documentary.

How?

  • Stop deforestation and cutting down remaining forests.
  • Plant trees and restore forests on low yield arable land. Keep the high yield arable land for agriculture.
  • Eat less meat and more vegetarian food.
  • Plant different trees, not monocultures. Biodiversity gives resilience, e.g. increases resistance to wild fires, flooding, storms and erosion. Use native trees and plants.
  • Plant more trees in cities. Trees clean the air, provide shadow, absorb heat and reduce the temperature during hot days. Trees also retain water and mitigates damages from heavy rain. Trees also affects mental health and makes you feel good.
  • RReplant mangrove forests where there used to be. Besides being a carbon sink and producing oxygen, mangroves protects land from typhoons, hurricanes and stops erosion. Mangroves are also the nursery for fish and many other creatures living in the ocean, helps them to survive their childhood and grow big. In short, mangroves supports healthy ecosystems both on land and in sea.
  • Stop using palm oil and products containing palm oil. Large rainforests are being cut down just to plant palm oil trees. Such monocultures are as far from healthy ecosystems one can be.
  • Stop unlawful hunting and killing of animals. Large animals such as elephants, rhinos, lions, tigers, jaguars, wolfs, crocodiles, monkeys, bears, whales, sharks, etc, are all important for the health of the respective ecosystem they belong to. For closer explanation why, take a look for example at this TED talk.
  • Restoring forests is amazingly easy. Set land aside and leave it alone. Fences might be needed to keep grazing animals such as goats and sheep out. Seeds hidden in the ground will soon start to grow and within 5 to 10 years, a forest and natural ecosystem will be born again. The process could be speeded up by bringing in and planting indigenous trees and plants.
  • Don’t use clear cutting of forests. Instead apply incremental harvesting of selected trees, not to disrupt the forest’s ecosystem, the soil included. The soil and the rich life of fungi, bacteria, viruses, and other microorganisms it contains, is what provides the nutrients to the trees and plants in the forest. Done in the right way, incremental harvesting will also long term give a better bottom line economically.
  • Avoid heavy use of products or bi-products from forests. What the forest produces, is to a large extent needed in the forest itself for the forest to be healthy and long term thriving. It would be naive to believe that forests produce a large surplus, given that everything in nature is very optimized and well-functioning.
  • Let the soil keep and accumulate organic materials from trees, plants and animals. This is what holds moisture and contains carbon, and this is where the nutrients are released and recycled. Living soils in healthy ecosystems contains on average three times more carbon than all the foliage above the ground. This is an efficient way to sequester carbon dioxide from the atmosphere and perhaps the best way to recover from climate change.

Why?

  • Today a large share of land on Earth is used for agriculture. Therefore of course how agriculture is practiced has a large impact on ecosystems and on Earth’s energy balance. That is, the climate and the weather.
  • 80% of the agricultural land is today used to feed our livestock. A sustainable agriculture must be more focused towards directly feeding people rather than our livestock. It is hardly sustainable for our planet and its ecosystems, that of all animals on Earth, there are 10 times more livestock animals than wild animals (counted in biomass). This imbalance is indeed one important reason for the problems humanity is now facing with global warming. The simple solution – eat less meat and more plant-based food.

How?

  • Eat less meat and more plant-based food.
  • Make farming more sustainable. Right managed farmland and soil can be turned into a carbon sink e.g. in richer root systems, instead of a carbon source as in many conventional farms today.
  • Change to either low-till or no-till farming practices. Minimizing plowing builds soil health and increases carbon in the soil.
  • Grow at least four or five crops in rotation. Builds soil health and increases yields.
  • Keep the ground covered by living plants. Builds soil health and mitigates erosion and impact from flooding and drought.
  • Intermediate crops during winter time is a good practice in some parts of the world.
  • Switch to crops that survive several years.
  • Go organic, or even biodynamic. Reduce and stop the use of pesticides and fossil based fertilizers. These are both harmful to the rich life of the soil and hence not sustainable. Biodynamic farming are even more healthy for the soil using sustainable circular and regenerative farming practices.
  • Take care of the soil, always build soil health. The soil and its rich life of fungi, bacteria, viruses, and other microorganisms it contains, is what provides the nutrients to the crop.
  • Breed new crops better adapted in taking advantage of healthy soils and all the nutrition that mycorrhizal fungi and microorganisms can provide.
  • Let the soil accumulate organic materials from plants and animals. This is what holds moisture and contains carbon, and this is where the nutrients are recycled. Living soils contains on average three times more carbon than a foliage above the ground. This is an efficient way to sequester carbon dioxide from the atmosphere and ultimately recover from climate change.
  • Avoid monocultures on large areas. Keep trees and wild plants between fields, along roads, and on nearby non-farmland. Biodiversity gives resilience, e.g. increases resistance to diseases, drought and flooding.
  • Increase local supply for cities, i.e. “urban perimeter agriculture”. Potentially the highest production of vegetables, lowest cost of transport, and a low cost of employment.
  • Avoid products containing palm oil. Stop large scale palm oil plantations, which are a disaster for many of Earth’s forests.
  • Learn from science and best practices the best way to achieve a sustainable agriculture that builds soil quality and a healthy ecosystem where you live.

Why?

  • Heating and cooling of buildings is one of the main contributors of the greenhouse gases triggering the global warming.
  • Some companies use large quantities of electric power. If that electricity is generated from fossil fueled power plants these companies are main contributors to the global warming.
  • The heating, cooling and electricity that is used at your company’s premises does also make up a part of the embodied fossil content in your products and services. Therefore making sure the heating/cooling/electricity is based on fossil free energy is an important step for you and your company. This will facilitate meeting new regulations and related environmental certifications for your company. It also gives good public relations.

How?

  • Make agreement with your supplier of electricity, heating, cooling etc that you get a supply based on fossil free energy sources.
  • Reduce the energy requirements (and costs), e.g. by investing in better insulation of your premises, adjusting the temperature, etc.
  • Select the most efficient and quality equipment when it is time to replace the old heating/cooling equipment.
  • Consider making direct investments in wind and solar energy projects. This can secure a long term source of clean energy. In addition it gives good perception of the company and a clear message that it is supporting a sustainable society.

Why?

  • Transportation stands for one third of the greenhouse gases triggering the global warming. Today there are alternatives for fossil free transportation and new alternatives are coming.
  • The more you reduce the embodied fossil content in your products and services, where transportation is one part, the better perception your company will have on the market. It will also simplify meeting new governmental regulations, and reaching better levels on related certifications of your company.

How?

  • Use the alternatives for fossil free transportation that are available.
  • Discuss any additional needs with your transportation suppliers.
  • Select suppliers that use fossil free transportation for your goods and services
  • Prioritize local suppliers to reduce the total energy your company use for transportation
  • Start replacing the car fleet your company has with electrical cars
  • Provide charging possibilities at your employees car parking
  • Minimize business trips by air. Try videoconferencing, conference calls, email discussions, chat or other internet based tools. Use train or high speed train when possible.

Why?

  • Today most transports of goods and raw materials are dependent on fossil driven transportation. In a fossil free world it is reasonable to assume that energy will not be so abundant that most products and raw materials can be transported globally before they reach us. Some products would still need a global market, for example very specialized electronics and unique materials. But the major part of the products we need are better produced more locally to reduce the total need for transports and facilitate a fossil free transportation infrastructure.
  • A global supply chain is also more vulnerable to more frequent extreme weather conditions hitting remote locations. Changing the balance to depend more on a local supply chain and less on a global supply chain will reduce any climate triggered production problems. Remember that also civil unrest in different parts of the world may be triggered by climate problems – a warmer climate and failing crops is likely to result in higher food prices and more starving people. A growing number of hungry people often results in unrest and social instability.

How?

  • Make it a priority to increase the usage of local supply chains.
  • Check how dependent your suppliers are of a global supply chain. Their vulnerabilities will affect your business.
  • If your company is mainly offering services or experiences that has a low profile of energy consumption, especially fossil fuels, congratulations! You are probably on a winning track!

Why?

  • This may seem as less important, but if you want a perception of your company as a company taking its environmental responsibilities, this is where to start. This both help your employees to do their part meeting the climate threat and it signals that you take this seriously. That will make it easier for you to mobilize your organization for the new climate challenges.

How?

  • Make sure any company canteens use suppliers of organic food
  • Arrange re-cycling the compost waste to local farmers
  • Ensure the lunch menus have rich vegetarian alternatives
  • Seek competitive prices for the organic/vegetarian alternatives
  • If restaurants in the neighborhood are used, discuss and make similar agreements with them
  • If the company offers lunch subsidies, consider higher subsidies for organic/vegetarian plates
  • Inform your personnel what arrangements have been made and motivate people to use those alternatives

Why?

  • To achieve a society independent of fossil fuels, all sectors need to be addressed – materials, manufacturing, transports, services, etc. The key performance index important to be able to steer towards a fossil free society is how much “fossil fuel content” the products and services of your company have. That is, how much fossil fuels your company spent during manufacturing, heating/cooling of premises, transports, distribution, etc. In addition the fossil fuel content of suppliers and contractors are added. This key performance index of the “fossil content” in products/services is what needs to be minimized. When the transition to a fossil free energy system is finished, the “fossil content” in products and services will of course be zero.

How?

  • Work with the internal processes and premises to minimize the use of fossil fuels.
  • Work with suppliers and contractors. Put the “fossil content” as a key parameter in the purchase process.
  • Estimate the KPI for “fossil content” per product/service. Publish on the company web site. Update the KPI regularly as the work progresses.
  • Perform a certification of the fossil free level of your company. Use the independent assessment in marketing activities.

Why?

  • Focusing exclusively on growth is not a viable alternative in a post-fossil sustainable society. Find new values that will support such a sustainable society and your company will be richly rewarded. A company needs a stable society to be successful. The sooner you act, the better you’ll find your direction in the new society.

How?

  • Seek advise and discuss with people from different disciplines and different backgrounds
  • Focus on producing quality products with a longer life expectancy and easy to repair characteristics (reduces the total resource and energy consumption)
  • Establish an organization for spare-parts and repair (there will be good market opportunities in this area)
  • Value your employees on all levels. Their different perspectives can help innovate and find new ways for the future direction of the company.
  • Take care of your employees. Humans are not machines and does usually not perform optimal when highly structured processes and hard efficiency requirements are put on them. Make them feel good and you can benefit from their true potential.
  • Study the concept of circular economy and try to apply it on the activities of your company.
  • Study and engage in the climate and environment issues. This will give you a better understanding of what is happening including the magnitude and severity of the changes.

Why?

  • Circular economy is a framework to optimize how materials are reused at the end of the product lifecycle. This can save production costs as well as give your company a better perception of applying sustainable production methods. Many companies are engaged in circular economy. Find out more here.

How?

  • Spend time to study the ideas behind circular economy
  • Engage speakers or consultants to help you apply circular economy in your company
  • Contact other companies who are already applying the circular economy methods

Why?

  • Producing quality and products with longer life expectancy contributes directly to reduce the total energy used on transportation, in production and the use of raw materials. A doubled product lifetime basically halves the total used energy and materials. That is, less products to manufacture and transport. Some reduction of the global usage of energy and raw materials facilitates the transition to renewable energy sources and leaves raw materials for future generations that hopefully will live here on Earth too.
  • A good infrastructure for repairs and maintenance increases the value of the products your company offers. In addition this may be a good business. Mature industry sectors like car manufacturing teaches us that there is often more money in selling spare parts and services than in the actual product itself.
  • Don’t fall for the temptation to offer bad quality products but an excellent repair and maintenance service. Buyers will see through that and turn you down. That kind of information spreads quickly on the internet today.
  • Producing products will longer life expectancy does not necessarily mean a hit on the sales for your company. The growing awareness of what is required to save us from a climate catastrophe will favor companies offering quality products and services.

How?

  • Work on increasing product quality and the expected lifetime of the products you offer.
  • Establish an infrastructure for repairs, maintenance and spare parts for your products.
  • Consider offering spare parts using a online web-shop.
  • Emphasize your enhanced product quality and lifetime and repair possibilities in your marketing.

Why?

  • Your customers will be looking for companies with the smallest usage of fossil fuels, or products and services with a minimum “embodied fossil fuel content”.

How?

  • Find a independent third party certification company with recognized reputation
  • Make your own assessment of your products’ fossil content. Check both the direct usage fossil fuels in your own company and the indirect usage at the suppliers you use. The total sum divided by the number of products and services you deliver will be what customers are looking for. That is, the “embodied fossil content” of a product or service.
  • Make a re-certification periodically or when you believe there has been a substantial change

Why?

  • Investing in green technologies, i.e. technologies building a fossil free sustainable society, is a winning strategy. New untested technology may of course have higher risk, but also higher opportunities. To keep or make new investments in companies having fossil fuels as a base must on the other side be considered as a high risk investment. As people with their increasing concern for the climate are divesting from these companies, the assets of these companies are loosing their values. New governmental regulations to come and ongoing remodeling of cities will speed up this transition.

How?

  • If your company is a capital investment company – for your customers who want to secure long term investments – invest in wind and solar energy projects. This energy is basically infinite and “for free” and our society will need several magnitudes more of these energies. It is therefore reasonable to assume this is a good long term investment. For your customers who are willing to take higher risks, invest in other green techs e.g. advanced battery technologies, fuel cell technologies, hydrogen technologies, efficient cooling, heating, lighting, efficient process industries, new internet technologies that can make our society more energy efficient, fossil free transportation technics, wind powered shipping, electrical aviation, small area intensive agriculture close to or in cities, agriculture self sufficient on bio gas, electrical and hydrogen driven construction machines, etc.
  • If your company is an oil company – shift your investments to wind and solar energies and energy storage/buffering (e.g. as hydrogen). These energy sources are basically infinite. They are our future. Therefore there will be good business opportunities in these sectors. Staying in oil, coal, natural gas, tar sands, fracking sectors will give an increasingly bad perception, cause various problems for your company including new taxes to compensate for the costs of the global warming, and ultimately make your company fail completely. The assets may also loose their value as 80% of them will not be possible to be explored within the 1.5 degrees global warming target.
  • If your company produces electricity – invest in wind, solar and other fossil free energies. Avoid investing in new nuclear energy since the total lifecycle costs have in reality proved to be magnitudes higher than any calculations. Companies active in the nuclear segment can be expected to be forced to take the full close-down costs for the nuclear plants.

Why?

  • Engaging in the environmental issues will help you understanding the underlying reasons and mechanisms better. This will help you to form more appropriate policies for your company.
  • You yourself, your family and friends will be affected by the changing climate like anyone else. Extreme weather hits everyone. You probably also want your kids, grandkids and their siblings to be able to live their lives without rising sea levels, forests and agriculture areas wiped out by recurring wild fires, starvation and civil unrest that we already see today and scientists agree will be much severe if we continue on a business as usual track.
  • As the public is becoming more and more aware of the climate problems and are favoring companies that are taking the environmental issues seriously, it has become increasingly important that your company is perceived as supporting necessary changes to stop further global warming. And the best way to be perceived that way, is to act that way.

How?

  • Put your company on the right track from the environment perspective. See the activities, contacts and opportunities this creates as an investment and marketing. It will enhance the perception of your company as taking the climate threat seriously. This is becoming a key factor for competition.
  • Do the certification of the fossil free level of your company. Make sure the result is used in marketing and published on appropriate sites on the Internet.

Why?

  • As always you will easier get where you want if regulation, taxes, subsidies and other policies are supporting your direction. All of us who have understood that we need to take this fossil free direction, should vote, talk to, encourage and in other ways support the political leaders taking us there.

How?

  • Put your vote on the candidates that can take us to a fossil free society in the best way.
  • Communicate with your candidates and elected leaders, express your opinions, needs and concerns. Ask them in what ways they can support you. Convince them to be more radical if necessary.
  • Use other channels you have to influence your leaders

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